Background:
There are few reputations more deserved or legacies more storied than that which our brave Marine fighters have earned on the hallowed grounds of Belleau Wood, Iwo Jima, Chosin Reservoir, and Helmand Province. With a long and rich history that spans over 240+ years, three foundational truths have remained constant for the the U.S. Marine Corps: We make Marines, We win our Nation’s battles, and We develop quality citizens.
Creative:
• 2023 Integrated Campaign “Shifting Threats”; includes year-round design assets and marketing deliverables for Outreach, Social, CRM, and national partnerships.
• USMC 247th Birthday Video & Livestream Event (strategy, graphics, production alignment, and social support)
• Toys For Tots — Holiday PSA
Campaign Synopsis:
The new recruitment campaign “Shifting Threats” reveals the uncertainty threatening our Nation’s future. Threats appear and evolve rapidly and continuously. Every generation faces conflict, but with so much at stake, the need to defeat these threats has never felt more urgent. And this generation faces a dilemma: while they worry about their individual futures, they are concerned about our collective future too. It is this generation that must feel compelled to author our unwritten future.
Background:
Tillys is an American retail clothing company that sells an assortment of branded apparel, shoes, backpacks, accessories, and protective gear that supports a younger audience (or young at heart) and active lifestyles including: skateboarding, rollerskating, yoga, swim, snowboarding, and motocross.
Creative:
Full Season Support & Campaign Direction:
Summer, Back-to-School (BTS) & Early Fall, 2021
Campaign Synopsis:
With the aid and speed of today’s technology, we have a unique chance to make the most of our time, our communication, and our individual creative expressions. The precious moments leading back to school is an opportunity to take command to do the things we love and build upon our passions, day by day, bit by bit, across the new digital frontier.
Campaign Tagline:
Progress, Not Perfection
Graphic Designers:
Katherine Gu
Joy Song
Photographers:
Mikey Santillan
Jenavieve Belair
Sam McGuire
Background:
SCANA Energy is one of the largest natural gas marketers in Georgia, serving homes and businesses across the state since 1998. Located in Atlanta, GA, SCANA Energy is known for its friendly and reliable service, integrity, flexible payment options, variety of rate plans, and it's growing popular brand spokes-animals: the family of Black Bears.
Creative:
• 2022/23 Residential & Commercial Print Ads
• 2023 In-Stadium Sponsorships & Digital Ads — Atlanta United (MLS), Atlanta Falcons (NFL), Atlanta Hawks (NBA), Atlanta Dream (WNBA), Georgia Tech (Yellow Jackets), University of Georgia (UGA-Bulldogs).
Background:
Guild Wars 2 is a MMORPG (Massive Multiplayer Online Role-Playing Game) developed by ArenaNet and published by NCSOFT. The story is set in the high fantasy world of Tyria where players are tasked with reuniting the members of the disbanded Destiny’s Edge, a guild dedicated to fighting the Elder Dragons. The game takes place in a living world with a story that progresses in instanced environments.
Creative & Marketing:
The visual language is established to uniquely fit specific campaigns, marketing/social communications, and episodic launches; often which have strong characterization, story-driven themes, and overarching or metaphysical themes. The expression of these themes or identities are represented on every level of execution from color palette selection to the final arrangement of heroes. Overall, the design and art is cohesive in delivering an illustrious and beautiful message that feels deeply connected to the living world of Tyria; a game environment full of diverse races and amazing locations that players experience daily.
Creative Director: Andre Padilla
Brand Manager: William Brinkman
Senior Video Editors/Animators: Jason Marks/Ryan Egan
Background:
NCSOFT is a leading game publisher headquartered in Seoul, South Korea and produces or publishes a diverse AAA game portfolio which includes: Fuser, Blade & Soul, Guild Wars 2, Lineage II, Aion, and Guild Wars.
Creative:
Tasked with a complete redesign for Lineage II and Aion it was important to start with solid UX wireframes that could provide a modern look and feel along with a heavy emphasis to showcase game art, videos, and captures in full resolution. Each page was taken into careful consideration to improve flexibility, provide consistency across multiple devices, and support a user-friendly content-management-system.
Redesign also included improvements such as: new brand typography, classification tags, article layout and grids for spreadsheets, a catalog of CTA buttons, and Sketch/Zeplin stylesheets.
Live Sites Below:
https://www.lineage2.com
https://www.aiononline.com
Other Projects:
Aion In-Game Currency Design: Black Cloud Coin
Background:
”OFF THE WALL” Founded in 1966, Vans has thrived on a legacy of impacting the greater community through four pillars: action sports, music, art and street culture.
Creative:
Vans.com, Vault® by Vans, and full global marketing campaign support for seasonal products and public events throughout the year; such as Vans Park Series, Girls Skate, Hi-Standard Series, Sessions, and House of Vans.
Responsibilities:
-Visual design: landing pages/micro-sites, banners for vans.com, global and local event promotions, social media support, competitions and charities, animations, site ad skins/takeovers, and design production
-Vans.com Brand Style-guide Update & Symbol Library (Sketch Template)
-Vault® by Vans page designs, image styling, animations, and UI update
Digital Creative Director: Matt Shipman
Interactive Design Manager: Kyle Kelly
Sr Interactive Designer: Chris Hinger
Sr Art Director, Global: Ako Jefferson
Developers: Nick Rickenbach/Jason Digiacobbe
Background:
Hulu is combining live, linear TV and its existing on-demand service into a single, completely redesigned app. The visual design team at HUGE partnered with Hulu to fully redesign the product application for web, desktop and mobile, as well is in-home consoles like Apple TV and Xbox One.
Creative:
This is a product born out of emotion. Color is central to the expression of emotion and its power to convey feelings; it has the power of taking over, it transports you, it stimulates your imagination, and gives you a reason to return. Like the desire to return to the same hill every night just to see the sunset sky, even if only for a brief moment. Hulu embraces the power of the connections we all have to color and understands that we only experience color through one sense: vision.
But our eyes only allow us to experience color, it is everything else about ourselves that determines the meaning we attach to it. Ultimately, it’s our individual reactions or attachments to meaning that connects us to the deeper part ourselves and other people we encounter in this world. The Hulu app is an extension of that idea.
Team Responsibilities Include:
Product design, visual design, user flows, iconography, concept/prototype builds, and development/maintenance of Hulu templates, content libraries, and individual application style guides. (1 of 4 design team members)
Other Projects Include:
On-boarding app experience, visual identity for early marketing, and go-to-market materials + visual assets for CES 2017 reveal.
Group Creative Director: Byron Rex Phillipson
Creative Director: Dennis Steir
Experience Director: Brandon Applefield
Background:
With every new vehicle release from Mercedes-AMG comes a web-special or microsite to showcase the unique technology and performance features. Additionally, the web-special is an opportunity to exhibit the vehicle’s character or personality and where it would fit in today’s world.
Creative:
For the Mercedes-AMG S 63 nothing is more impressive than its balance of luxury and sport. This powerful 5.5-liter V8 Biturbo vehicle, equipped with an all-wheel drive 4MATIC system, will be found in places where visionary intersects cool, day or night.
Responsibilities:
Visual design, digital composites/illustrations, typography, and design production.
Executive Creative Director: Isvel Rodriguez
Associate Creative Director: Matt Cooley
Senior Web Developer: Brent Lewis
OMMA 2013 — Website Excellence: Winner Automotive (Mercedes-AMG S 63)
(https://www.mediapost.com/ommaawards/winners/?event=2013)
Background:
Custom kicks has been a part of Vans from the beginning, and the latest innovation in the Vans Customs program brings amazing customization tech to people at events, in-store, at-home or on their mobile phones. Vans Customs provides individuals with the ability to design their own shoe canvas, having a library of colors, materials, and patterns to pull from as well as the inclusion of personal photos or art.
Creative:
“Customade by” shoes are unique collaborations with illustrators, painters, musicians, and athletes that share in the passion for creative expression and Vans heritage. Kindah Khalidy is a California based painter and textile designer with fine art paintings both collected and exhibited worldwide. This landing page was visually designed with the intention of honoring the fine art painter, the working environment, the creative process, and the beauty that can lie in the simplest shapes or natural gestures.
Responsibilities:
Visual design: landing page, banners, video support, and design production.
Digital Creative Director: Matt Shipman
Photographer + Videographer: Jenna Lyter
Developer: Nick Rickenbach
Background:
TGI Fridays tasked our team to develop digital assets for the Summer of Friday’s Campaign 2017. Among the summer themed messages and drink specials we needed to provide gifs or fun animations to be used in emails and website modules.
Creative:
Central themes or areas of focus where: Summer of Fridays Fun, Fridays Tiki Drinks, Endless Happy Hour, and App Platters or $5 Apps in the bar.
Responsibilities:
Art direction, visual design, digital composites/illustrations, logo designs, and motion graphics.
Executive Creative Director: John Avery
Background:
ALL-ROUNDER WITH DRIVING PERFORMANCE.
Concurrent with the launch of the new Mercedes-AMG GLA 45, a web-special/microsite was built to showcase this compact SUVs power and high-performance.
Creative:
The Mercedes-AMG GLA 45 is the expression of modern luxury fused with muscular elements and a high-performance turbo engine exclusive to Mercedes-AMG. This SUV is a high-class vessel built to venture and uncover the hidden roads.
Responsibilities:
Visual design, digital composites/illustrations typography, and design production.
Executive Creative Director: Isvel Rodriguez
Associate Creative Director: Matt Cooley
Senior Web Developer: Brent Lewis
Background:
Port Town Group (PTG) is a unique entertainment company comprised of seasoned professionals with decades of experience booking, promoting, and managing many successful concert tours. PTG has created a “Destination Travel” experience called 12.1 that blends extraordinary live concerts with value added entertainment and exceptional cruise hospitality. The creative team at Rauxa was tasked with the conceptualization and execution of a new brand identity and landing page for consumers and prospective bands.
Creative:
JUST BEYOND REASON.
12.1 is not another cruise. It’s a destination; an experience like no other. Music is at the heart of it, but it’s bigger than that still. This is nonstop escape from the real world that’s just beyond reason; it’s music with a dash of crazy. Everything from the swirls and colors to the vibrant photography used throughout speaks to the exclusive and intimate experiences that will surround you aboard this cruise. If Vegas created a music venue at sea, this would be it.
Responsibilities Include:
Art direction, visual design, logo design, and style guide.
Executive Creative Director: John Avery
WELCOME TO THE FREE STATE OF CREATIVITY.
Burn is an energy drink owned and distributed by the Coca-Cola Company to more than 80 countries. Burn lives by its slogan “Fuel your fire” and has been dedicated to the supporting and nurturing of talent in music as well as extreme sports. Copywriter Neil Hieatt and I were paired up and charged with creating their next lookbook for the fall of 2012. Besides constructing the book with cohesive brand-oriented art and imagery, we thought it’d be cool to include a narrative to express Burn’s deepest philosophies. Thus, the story of Illumination was crafted.
Responsibilities:
Visual design, art direction, digital illustrations, analog art contributions, and writing.
Executive Creative Director: Isvel Rodriguez
Writers: Neil Hieatt and Myself
AMG — around the world, these three distinctive letters embody automotive high performance, exclusivity and dynamic driving pleasure. In Germany during the 1960’s, AMG began as a two-man operation with an overwhelming passion for motorsports. Since then, AMG has continued to innovate and expand upon its reputation for high performance engines and vehicles. Social messaging and digital content must invariably cater to the heritage of AMG, but also affirm the relationship with the owners and fans through emotion and concept-driven work.
Responsibilities:
Visual design, digital composites/illustrations, typography, video production, on-screen graphics/animations, design production, and the occasional copywriting.
Executive Creative Director: Isvel Rodriguez
Associate Creative Director: Matt Cooley
POWER OF ATTRACTION.
Cigarette Racing Team was and has always been rooted in offshore powerboat racing. Since 1969, Cigarette has continued to form monumental partnerships for growth and refinement. By aligning with performance and luxury brands, Cigarette was able to broaden their market to even non-boating performance enthusiast. While most of my design tasks involve the asset production and upkeep of their website, I’ve had the opportunity to work on a number of print items for Cigarette’s “Smokin’” lifestyle magazine.
GATEWAY TO A SECRET WORLD.
Salvation is a youth energy brand, meticulously curated with an editor’s eye and an artist’s imagination. This brand lives to introduce new thinking to the world of sports, art, music and fashion. Salvation takes pride in customization and the ability for customers to express themselves creatively. As a team we were tasked with the creation of a press kit for the grand opening of the newest Salvation store in Malibu, CA. The goal was to tell Salvation’s story while honoring its roots of creative expression, vision statements and overall tone of voice. Inside every kit was a USB that held a digital PDF, Salvation wallpapers, videos, and in-depth details about art submission for customization centers.
Responsibilities:
Print design, visual design, art direction, and package design.
Executive Creative Director: Isvel Rodriguez
No matter the subject matter or model the biggest goal for the imagery is to form an emotional connection to the viewers while evoking a sense of wit, relatability, authenticity, playfulness, and sincerity.
––––––––––––––––––––––––––––––––––––––
Tillys:
A collection of campaign photography and video direction with the purpose of elevating less familiar in-house clothing brands as well as the more recognizable brands that cover us from head to toe.
Campaign Photographers:
Mikey Santillan
Sam McGuire
Jenavieve Belair
Digital Tech:
Mitch Stroup
––––––––––––––––––––––––––––––––––––––
Blue Shield of California:
A black and white photography series for multiple interior hallways and waiting rooms at the newer office in Costa Mesa, CA (The MET). Final images were printed on premium acrylic glass and mounted in various formats using a french cleat system.
BSC Photographers:
Eli Asenova
Aldo Murillo
A logo can be worth a thousand words.
Here you’ll find a collection of original logos representing all manners of business and ranging in style from the simple and direct to the ornately illustrated. Covers both professional and personal logo creations.
The nature and power of infographics has captivated me endlessly. Every once in a while I have the pleasure and task of designing infographics for Mercedes-AMG’s various outlets or social platforms. I revel in the challenge of making the specific content eye-catching while effectively communicating all the information in a way that is clear, fun and engaging. Iconography is huge. Generally, I try to make each section cohesive and equally important as the others but unique to its own subject matter.
A collection of illustrations and sketches throughout the years that encompasses a wide-range of personal and student projects. Various mediums include: digital paint-ups, vector, pencil, Sharpie and Prismacolor markers, watercolor, and crayon.
