CANDONI IS MORE THAN WINE, ITS FAMILY.
This rich wine-makers history goes back over 150 years to the original De Zan and Candoni families who owned vineyards throughout Italy. Looking to expand their audience in the US market, a revamp of their overall brand identity was open for redesign. Our creative team was involved in the initial pitch and sometime later we began work on the rebrand. Our primary focus was to bring Candoni up-to-date and significantly increase their product attractiveness. Everything was created with the aim of retaining the rich Italian heritage of their family and that of the ancient Etruscan culture; who were known to have a great passion for life filled with music, art, food and plenty of wine.
Responsibilities:
Logo design, visual design, illustration, and package design.
Creative Director: Isvel Rodriguez
Background:
A STAR IS MADE.
Simultaneously with the launch of the new Mercedes-AMG S 63 C, a web-special/microsite was built to showcase this latest dream car to augment the model range.
Creative:
As for the Mercedes-AMG S 63 C, its features and design lend themself to qualities of an action movie star. With breathtaking and irresistible appeal, this 565 hp two-door coupe is destined for limelight, car chases, incredible locations, montages and red carpets.
Responsibilities:
Visual design, interaction design, digital composites/illustrations, typography, and design production.
Executive Creative Director: Isvel Rodriguez
Senior Web Developer: Brent Lewis
Background:
American Youth Soccer Organization (AYSO) has been providing a world-class youth soccer program for more than fifty years and is built on the power of volunteer support on and off the pitch.
Creative:
READY, SET, PLAY!
Graphic Design and Marketing support through transmedia in efforts to promote healthy lifestyles and increase kids (5U-12U) soccer registration or participation in AYSO programs; specifically the area of Irvine, CA, home of Region 213.
Volunteer Work:
Spring Marketing Relaunch - February 2021 through July 2021
A collection of social memes to help promote exceptional giveaways and celebrate the holiday season through the wonderful lens of relevant pop culture and internet notoriety.
Creative:
Visual design, digital composites, and writing
Background:
When the Mercedes-AMG CLS 63 Coupé and Shooting Brake were being launched with new facelifts in 2014, a web-special was produced to promote the latest attractive features and striking designs.
Creative:
With space for up to five passengers, AMG 4MATIC all-wheel drive, and a 5.5-liter V8 Biturbo engine that accelerates from zero to a hundred in 3.6 seconds, this vehicle is built to get things done. Playing off the idea of motion and perpetual drive, this parallax site is a dedication to drivers who are impelled to succeed…the overachievers and go-getters.
Responsibilities:
Visual design, digital composites/illustrations, typography, and design production.
Executive Creative Director: Isvel Rodriguez
Senior Web Developer: Brent Lewis
Dirt 2 Concrete is an exploratory look into the vast world that is Fútbol, the spectrum of love. This book highlights professional players from around the world and their various strengths that have made them famous, arguably legendary. The design theme is centered on a younger audience that lives and breathes soccer; kids full of competitiveness and a desire to improve the quality of their game from the skill focused training content within the book.
Included is tear-away posters of each athlete and the environment or city in which they made their name known to the world.
Student Project:
The Creative Circus, Sequential Design
EMBRACE YOUR PASSION.
Like any other con, Star Wars Celebration V is filled with pure imagination and ultimate fan experiences. However, no other con fills this much floor space and exhibit halls with Star Wars. For this brand identity project, everything from the logo to the badge and member package was designed for the original flyboys, galactic princesses and space pirates who took to the screens in 1977. Every piece was thoughtfully executed with the diehard fans in mind.
The brochures were printed on newspaper to remind fans of older comic books and checking the newspaper for movie times. Fan trivia questions were printed on the backs of every badge to test passions, recall fond memories, and perhaps expand an already impressive Star Wars knowledge base.
Student Project:
The Creative Circus, Typography II
ALL BREEDS, ALL SIZES, ALL ATHLETES.
The Westminster Kennel Club dog show is a two-day, all-breed benched conformation show that has taken place at Madison Square Garden in New York annually since 1877. In this design series for the upcoming show the dogs are presented and regarded like real competitors and athletes, each with a unique flair and intelligence. Along with sport themed trading cards of all dog participants, VIP members of WKC were presented with a dog locker containing a personalized letter, water bottles, towels and show sponsored dog essentials.
Student Project:
The Creative Circus, Design Concepts
A tribute to the special relationship that has existed between human and canine since the dawn of time. The Best of Man’s Best Friends pays honor to the cherished and unforgettable canines, big and small throughout pop-culture, cinema, and present day.
DinoPals is a toy and game manufacturer with the primary focus and unique specialization in making dinosaur toys with environment-friendly and recycled materials.
DinoPals is also passionately devoted to educating young children on the fascinating history of dinosaurs and the constant new discoveries made around the world.
Student Project:
The Creative Circus, Branding
Kloofzicht Lodge is a one-of-a-kind hotel nested within the cradle of humankind, Johannesburg, South Africa. For visitors, the hotel offers a charming mixture of savannah backdrops, fishing dams, and animal life found on the nature reserve. For this rebrand the natural environment and tranquil beauty played a huge role in the creation of a new design language and overall consistent theme.
Couples who take part in a geo-catching treasure hunting activity across the reserve are presented with a handcrafted Zulu treasure trunk. Each trunk consists of a hand written note, two personalized handcrafted sarongs and two drawers; one discretely hidden behind the other to hold the couple’s treasures, trip photos, and whatever else their hearts desire.
Student Project:
The Creative Circus, Color Theory
Zulu Treasure Trunk Build & Design:
Myself and Bryan Wedderburn
Mercedes-AMG Private Lounge is an exclusive online community for Mercedes-AMG owners, although the membership experience is not limited to virtual space. Throughout the year members can take part in professional driver training courses and lifestyle events in the world’s most beautiful locations. I have worked on numerous design projects for the Mercedes-AMG Private Lounge, some of which include: a redesign of the members home or profile page, icons for the new “Members and Locations Search” map, and promotions of Private Lounge events like the 2015 “Gathering at Circuit of the Americas.”
TURNING DIRT INTO GOLD.
AK is an acronym for alive and kicking; it’s also a men’s magazine that is intellectual, humorous, encouraging and centered around realistic lifestyles. Designed with working and stay-at-home fathers in mind, this magazine strives to assemble collections of stories, true events, interviews, heydays, war lessons, laugh out loud comedy, building projects, fortunes and failures. AK magazine is an accumulation of knowledge contributed by fathers today and the ones no longer with us.
Student Project:
The Creative Circus, Publications
Background:
For this project we were tasked with creating a mini-series of direct marketing campaigns (for mobile) featuring Stanley’s latest and most innovative products to date, in this case the Stanley 25oz. Master Vacuum Bottle.
Creative:
This mini-series is comprised of two primary focal points: product innovation or design, and a true to life consumer daily application of Stanley’s bottle products. Through clever and personalized messaging combined with wondrous downloadable photography, we designed the series of emails to be informative but highly relatable through real-life excursions or daily experiences where people are seeking the most out of life no matter what stage of the journey they’re at. Stanley was built for life.
Responsibilities:
Art direction, and visual design.
Background:
MORE POWER, LESS LIFT.
With the launch of the new Mercedes-AMG CLA 45, a web-special/microsite was built to exhibit this vehicle's wonderful features.
Creative:
The unmistakable Mercedes-AMG CLA 45 has sporty proportions and a powerful, dynamic design language characterized by sensuously rounded contours. You could easily say this vehicle is an attention seeker, a showstopper, a who’s who of cars, and a real scene-stealer.
Responsibilities:
Visual design, digital composites/illustrations, typography, and design production.
ENJOY HARLEM THE WAY THOSE THAT FOUGHT FOR IT DID.
Nicknamed the Harlem Hellfighters and the Black Rattlers; the 369th Infantry Regiment, formerly the 15th New York National Guard Regiment, was the first group of African-American soldiers of the U.S. Army to serve with the American Expeditionary Force during WWI and WWII. Through Orbitz Worldwide, Harlem 369 is an exclusive travel package filled with digital and printed field maps, numerous activities, outings, and a website for additional support or information. Harlem 369 takes pride in being a one-of-a-kind guided tour through the rich and heartwarming history of Harlem, NY and the lives that fought to protect it thousands of miles away.
Student Project:
The Creative Circus, Color Theory
TAKE LEARNING DEEPER.
This capitol campaign is to help raise money for a new summer camp and rescue facility for marine mammals in Corpus Christi, TX. Children and early teens need a place where they can discover more about marine mammals than ever before and learn what it really takes to be in such a rewarding career. This campaign required a new logo and business system, a brochure that dives into the history of the Marine Mammal Center, summer camp posters, and a digital board to display donation information and goal meters.
Student Project:
The Creative Circus, Capital Campaign
Mixim Yogurt is the newest Greek yogurt from Ehrmann; created from three-generations of family recipes and techniques. With yogurt products already in forty different countries, Ehrmann was preparing to expand into new markets of the US. Our creative team supported the new digital and social presence of Mixim and its cool heart shaped packages. My work with Mixim mostly centers on social ideation, social posts, and asset production.
Background:
AMG IS MOTORSPORT. MOTORSPORT IS AMG.
In 2007, the AMG Customer Sport program began with the notion of developing a car that needed to be on the racetrack as a vehicle for customer sports and backed by top-quality support services. After the first SLS GT3 took to its inaugural test laps in 2010, Motorsports was never been the same.
Creative:
Along with the launch of a new GT car in 2015, the AMG Customer Sports website required a new look and responsive design that would compliment the same beauty and functionality found in the new Mercedes-AMG GT3.
Responsibilities:
Aid with UI, visual design, interaction design, and design production.
LET THE LIGHT SHINE, ITS PLAYTIME.
Freizeit is a German word that means “leisure” or “free-time,” and that’s exactly what these light bulbs are for. Inspired by Switzerland and their immense love for performing arts, these light bulbs have been connected with evening or bedtime stories that children can playfully enact or heartily follow along. Each Freizeit light bulb package contains an animal story and theatre mask for any impromptu evening performances.
Student Project:
The Creative Circus, Packaging
As a kid, Huey Lewis and the News was one of my go-to bands and “Heart and Soul” was my favorite song from their albums at the time. Not entirely sure why, maybe it was the slim suits in conjunction with more rock appropriate cut tees and boots, maybe it was the cool instruments and catchy beats along with a visually fun music video to match. Nonetheless, I felt the need to dedicate a short animation to this song and while only using one shape to design with, a parallelogram.
Student Project:
The Creative Circus, Motion I
Design and illustrations in honor and appreciation for The Caped Crusader, The Dark Knight, The Worlds Greatest Detective…The Batman.
Animation for The History Channel's Network Main-ID.
Student Project:
The Creative Circus, Motion I
A NEW WAY TO CAR.
Since 2014, Flexdrive has led the charge to offer a simple and convenient alternative to traditional car ownership. Their service offers a choice of car with freedom to swap, insurance, maintenance, and roadside assistance for one monthly payment. The hassles of buying and leasing a car are no longer an issue. Our creative team pitched work and ultimately earned the opportunity to help establish a brand identity, develop social content, and create infographics and banner ads.
Mercedes-AMG and MV Agusta recognized valuable partners in each other; primarily based upon a background in motorsports and a passion for technology that has the ability to combine engineering with craftsmanship. The aim for the future collaboration was to ultimately enhance their mission statement: going beyond adrenaline. Along with producing a number of news and launch assets for Mercedes-AMG’s homepage and social channels, we were given the opportunity to submit logo redesigns for the MV Agusta brand or a trial logo that would pair with Mercedes-AMG.
