Mercedes-AMG and MV Agusta recognized valuable partners in each other; primarily based upon a background in motorsports and a passion for technology that has the ability to combine engineering with craftsmanship. The aim for the future collaboration was to ultimately enhance their mission statement: going beyond adrenaline. Along with producing a number of news and launch assets for Mercedes-AMG’s homepage and social channels, we were given the opportunity to submit logo redesigns for the MV Agusta brand or a trial logo that would pair with Mercedes-AMG.