Background:
Tillys is an American retail clothing company that sells an assortment of branded apparel, shoes, backpacks, accessories, and protective gear that supports a younger audience (or young at heart) and active lifestyles including: skateboarding, rollerskating, yoga, swim, snowboarding, and motocross.
Creative:
Full Season Support & Campaign Direction:
Summer, Back-to-School (BTS) & Early Fall, 2021
Campaign Synopsis:
With the aid and speed of today’s technology, we have a unique chance to make the most of our time, our communication, and our individual creative expressions. The precious moments leading back to school is an opportunity to take command to do the things we love and build upon our passions, day by day, bit by bit, across the new digital frontier.
Campaign Tagline:
Progress, Not Perfection
Graphic Designers:
Katherine Gu
Joy Song
Photographers:
Mikey Santillan
Jenavieve Belair
Sam McGuire