Background:
Guild Wars 2 is a MMORPG (Massive Multiplayer Online Role-Playing Game) developed by ArenaNet and published by NCSOFT. The story is set in the high fantasy world of Tyria where players are tasked with reuniting the members of the disbanded Destiny’s Edge, a guild dedicated to fighting the Elder Dragons. The game takes place in a living world with a story that progresses in instanced environments.
Creative & Marketing:
The visual language is established to uniquely fit specific campaigns, marketing/social communications, and episodic launches; often which have strong characterization, story-driven themes, and overarching or metaphysical themes. The expression of these themes or identities are represented on every level of execution from color palette selection to the final arrangement of heroes. Overall, the design and art is cohesive in delivering an illustrious and beautiful message that feels deeply connected to the living world of Tyria; a game environment full of diverse races and amazing locations that players experience daily.
Creative Director: Andre Padilla
Brand Manager: William Brinkman
Senior Video Editors/Animators: Jason Marks/Ryan Egan