Background:
Hulu is combining live, linear TV and its existing on-demand service into a single, completely redesigned app. The visual design team at HUGE partnered with Hulu to fully redesign the product application for web, desktop and mobile, as well is in-home consoles like Apple TV and Xbox One.
Creative:
This is a product born out of emotion. Color is central to the expression of emotion and its power to convey feelings; it has the power of taking over, it transports you, it stimulates your imagination, and gives you a reason to return. Like the desire to return to the same hill every night just to see the sunset sky, even if only for a brief moment. Hulu embraces the power of the connections we all have to color and understands that we only experience color through one sense: vision.
But our eyes only allow us to experience color, it is everything else about ourselves that determines the meaning we attach to it. Ultimately, it’s our individual reactions or attachments to meaning that connects us to the deeper part ourselves and other people we encounter in this world. The Hulu app is an extension of that idea.
Team Responsibilities Include:
Product design, visual design, user flows, iconography, concept/prototype builds, and development/maintenance of Hulu templates, content libraries, and individual application style guides. (1 of 4 design team members)
Other Projects Include:
On-boarding app experience, visual identity for early marketing, and go-to-market materials + visual assets for CES 2017 reveal.
Group Creative Director: Byron Rex Phillipson
Creative Director: Dennis Steir
Experience Director: Brandon Applefield
