Background:
For this project we were tasked with creating a mini-series of direct marketing campaigns (for mobile) featuring Stanley’s latest and most innovative products to date, in this case the Stanley 25oz. Master Vacuum Bottle.
Creative:
This mini-series is comprised of two primary focal points: product innovation or design, and a true to life consumer daily application of Stanley’s bottle products. Through clever and personalized messaging combined with wondrous downloadable photography, we designed the series of emails to be informative but highly relatable through real-life excursions or daily experiences where people are seeking the most out of life no matter what stage of the journey they’re at. Stanley was built for life.
Responsibilities:
Art direction, and visual design.