EMBRACE YOUR PASSION.
Like any other con, Star Wars Celebration V is filled with pure imagination and ultimate fan experiences. However, no other con fills this much floor space and exhibit halls with Star Wars. For this brand identity project, everything from the logo to the badge and member package was designed for the original flyboys, galactic princesses and space pirates who took to the screens in 1977. Every piece was thoughtfully executed with the diehard fans in mind.
The brochures were printed on newspaper to remind fans of older comic books and checking the newspaper for movie times. Fan trivia questions were printed on the backs of every badge to test passions, recall fond memories, and perhaps expand an already impressive Star Wars knowledge base.
Student Project:
The Creative Circus, Typography II