Background:
There are few reputations more deserved or legacies more storied than that which our brave Marine fighters have earned on the hallowed grounds of Belleau Wood, Iwo Jima, Chosin Reservoir, and Helmand Province. With a long and rich history that spans over 240+ years, three foundational truths have remained constant for the the U.S. Marine Corps: We make Marines, We win our Nation’s battles, and We develop quality citizens.
Creative:
• 2023 Integrated Campaign “Shifting Threats”; includes year-round design assets and marketing deliverables for Outreach, Social, CRM, and national partnerships.
• USMC 247th Birthday Video & Livestream Event (strategy, graphics, production alignment, and social support)
• Toys For Tots — Holiday PSA
Campaign Synopsis:
The new recruitment campaign “Shifting Threats” reveals the uncertainty threatening our Nation’s future. Threats appear and evolve rapidly and continuously. Every generation faces conflict, but with so much at stake, the need to defeat these threats has never felt more urgent. And this generation faces a dilemma: while they worry about their individual futures, they are concerned about our collective future too. It is this generation that must feel compelled to author our unwritten future.